Hamburg, Germany, Advertises at a Bus Stop by Sears in Far West Chicago; Sees 0 ROI
This caught my eye this morning. Technically, this JC Decaux bus stop is in Chicago, which is probably what Hamburg thought they were getting when they sought to advertise their now-concluded China Time 2006 event. But the bus stop is near a Sears that is on the very edge of the city. Across the street is Elmwood Park. If you look down the road in the picture, you can see that the area is mostly residential.
Talk about 0 ROI. I suppose I’m seeing it, which is something, and I’m blogging about it, which is also good. But I can’t image the cost of the advertisement justifies the payback from this post.