Quick Nuggets From An Event Apart (Chicago)
John and I were at An Event Apart (earlier entry) today. Some nuggets from the presentations:
If a person goes to your website and does one thing, what should that be? (Jeff Zeldman)
[Full] justification is, 9 times out of 10, a bad idea. Why does it work in print and not on the web? A lot of reason. One big one: no fine grained control over line breaks. (Jason Santa Maria)
No one wants to read Harry Potter online. (JZ) (In other words, keep your content brief.)
All copy is a brand opportunity. (JZ)
New copy is the least expensive site update. (JZ)