Keywords, SEO & Pesky Humans
We get a lot of requests for SEO of some type or another. I usually respond with something to the effect that sure, we can help with that, but mostly we encourage you to create good content and let the search engines do the rest.
But does that make any sense?
Yes, and here’s a recent experience to illustrate it. I have a blog where I write about this and that. Last month, I wrote about a Century 21 ad that irritated me. Just a short post–nothing exciting. It became the number one listing on Google for the ad so when Slate and NPR did a report on the ad, lots of people started looking for it. They typed all kinds of different things, and then the search engine did it’s job and forwarded them to my page.
Don’t believe me? Here’s the list of things they entered:
| century 21 the debate ad | 12 |
| century 21 the debate | 12 |
| century 21 commercial the debate | 9 |
| the debate century 21 ad | 6 |
| century 21 "the debate" commercial | 6 |
| century 21 debate commercial | 6 |
| century 21 ad debate | 5 |
| century 21 debate ad | 5 |
| the debate century 21 commercial | 5 |
| the debate century 21 | 5 |
| century 21 "the debate" | 5 |
| century 21 the debate commercial | 4 |
| century 21 commercial "the debate" | 4 |
| "century 21" "the debate" commercial | 4 |
| "the debate" century 21 ad | 3 |
| "century 21" commercial debate | 3 |
| century 21 commercial wife | 3 |
| "the debate" century 21 commercial | 2 |
| century 21 commercial debate | 2 |
| century 21 debate | 2 |
| commercial the debate century 21 | 2 |
| century 21 ad wife | 2 |
| century 21 "the debate" ad | 2 |
| century 21 commercial annoying wife | 1 |
| "century 21" commercial wife | 1 |
| century21 commercial the debate | 1 |
| century 21+ the debate | 1 |
| "century 21" debate commercial | 1 |
| debate century 21 realtor | 1 |
| "century 21" debate advertisement | 1 |
| "century 21" "the debate" commercial | 1 |
| "century 21" "the debate" wife | 1 |
| century 21 debate advertisement | 1 |
| century 21 "the debate" ad | 1 |
| "century 21" debate ad | 1 |
| century 21 commercials "the debate" | 1 |
| century 21 commercial husband agent | 1 |
| "century 21" commercial "the debate" agent | 1 |
| house "the debate" commercial | 1 |
| "century 21 commercial" husband and wife | 1 |
| "century 21" "the debate" wife agent | 1 |
| ad century 21 the debate | 1 |
| century 21 ‘debate’ ad | 1 |
| "the debate" ad century 21 | 1 |
| century 21 debate wife commercial | 1 |
| the debate commercial | 1 |
| the debate commercial century 21 | 1 |
| "century 21" ad debate | 1 |
| the debate century 21 commercial | 1 |
| century 21 advertisement the debate | 1 |
| century 21 wife commercial the debate | 1 |
| century 21 advertisement ‘the debate’ | 1 |
| "century 21" the debate commercial | 1 |
| century 21 "the debate." ad | 1 |
| century 21 wife ad | 1 |
| "century 21 commercial"+"wife" | 1 |
| "century 21" wife ad | 1 |
| century 21 "debate" ad | 1 |
| the debate ad from century 21 | 1 |
| century21 ad "debate" | 1 |
| "the debate" commercial for century 21 | 1 |
| "century 21"+"the debate"+"commercial" | 1 |
| "century 21" commercial funny | 1 |
| "century 21" "the debate" ad | 1 |
| century 21 commercial, the debate | 1 |
| century 21 debate realtor | 1 |
| century21 debate ad | 1 |
| century21 the debate commercial | 1 |
All things considered (no NPR pun intended), I’m pretty amazed that this stuff works, but it does. Consistently. So focus on good content that focuses on what you customers are interested in. The SEO will largely take care of itself.