Background Advertising GM on the Sun Times
The Chicago Sun Times has always included a lot of advertising on its front page. Interesting today: the background for the front page is an ad for GM’s Live Green Go Yellow site. (It promotes ethanol as the way out of the energy crisis.)
That’s a pretty big change from the banner, the skyscraper, the text ad–very interesting.
One thing it does is provide an interesting rationale for keeping your text narrow–760px–so visitors can see the background.
One other interesting side effect is that you can’t click a background. If you can’t click the background, you can’t get response metrics, which side steps the whole PPC question.
Neat.