Google Preps New Algorithm, Data Center
Here are some interesting details on the new Google data center and algorithms scheduled to go live in mid Feb or early March.
Short version: this is likely to be a bigger dance than usual. But you can also test everything ahead of time. Simply hit one of these IPs: 66.249.93.104 or 64.233.179.104. Note: no one has said anything about these containing the exact results that will go live, so you may have more “algorithm chasing” to do.
Other posts on the subject:
- Here’s Digg’s take on the same story.
- Here’s the alleged source, Matt Cutts and his response from earlier this year. This is pretty a pretty interesting read if you have the time.
- From SearchEngineWatch.com in late December.
- SearchEngineGenie.com has a more organized review, but the content looks similar to what we see on other posts.
Apprently the other deal worth noting is that there was a big index shuffle on Dec 27th. (Yeah — a month ago. You didn’t hear it here first. 
) This was apparently a significant data update with a lot of moving around. Interesting.