I mentioned Seth Godin’s The Big Moo briefly a couple of weeks back with the caveat that I hadn’t read much of it. OK, now I’ve read it and I think you should, too.

What’s great about this book is that it’s not a heavy meal–it’s the small, frequent meals your personal trainer recommends. Each “chapter” is a page or four–that’s it. And they’re high focused, without credits for the individual writer, all about how to remember why you have a job (to serve a likely ever changing need) and how to keep it (don’t get complacent; eat your young; be remarkable; don’t worry about keeping it, worry about serving the need). If you work for a big utility or the cable company, don’t bother with this book.

But, if you’re like me and most of our customers–independent professionals and smaller businesses–this is a shot of The Good Stuff.

Here are some links from The Big Moo contributors. I’ll keep adding to this as I have time.

CRM Software Leader | Customer Relationship Management (CRM) -

Dos Maragritas -

gapingvoid -

GirlSource - Unleashing potential one girl at a time. -

gladwell dot com - malcolm gladwell, blink, tipping point and new yorker articles -

HARD Manufacturing Main Page -

ideo.com -

laga -

onramp Branding -

reveries magazine -

RW TREND HOME PAGE -

The Azimuth Group -

The Katalyst Consultancy - Home -

The Phelon Group -

tompeters! management consulting leadership training development project management -

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