A Small Quote from Jeffrey Gitomer’s Little Red Book of Selling
If they like you,
and they believe you,
and they trust you,
and they have confidence in you…
then they MAY
buy from you.
Does your website say enough about you for people to like you?
Is it credible enough for them to believe you?
Do you give them a reason to trust you?
How do you instill confidence in them?
There’s no one right answer to your questions. But if you’re not happy with your website’s results, look to these areas for improvement.