Two Kinds of Website Maintenance Providers
I was at a business association networking event earlier today talking with people about their sites and their website maintenance service providers. It struck me that providers usually fall into one of two camps.
The first camp is the geeks. I mean GEEK in the best possible way–into code, into the technology behind the website. People who can tell you what a structure adaptive anisotropic image filter is. Yes, that link goes to my blog. Yes, I’m a geek.
So the first type of website maintenance providers are the geeks–and that’s where they stop.
The second camp, which I think is more interesting still, is the geeks who are also geeked about business. That is to say, the geeks who understand that the technology they’re so enamored with has to serve and fulfill real world business goals. Increase sales. Improve customer service. Get your team on the same page.
You need to find a website maintenance provider of the second type. You’ll know within a few minutes of talking to them whether or not their what you need. They’ll be talking about your business goals and ways your website can better serve them. They’ll probably veer off into the latest Web 2.0 geek meme for a minute, but they’ll always circle back.
I’m a business geek. Call me and tell me about your business goals. I want to know. That’s what I love about this job!